Candid Fruit was inspired by a simple contradiction: millions of pounds of perfectly edible fruit are thrown away every year, while grocery stores and farms continue searching for ways to improve margins and meet sustainability goals. I kept coming back to the same question: why are we transporting waste when we could create value where the waste already exists? My background in sustainability design and healthcare taught me to think in systems. Food waste isn’t just a trash problem; it’s a logistics problem, emissions problem, and a missed economic opportunity. Candid Fruits was born from the idea that “ugly,” overstocked, or near-expiration fruit still has value if we preserve it fast enough.